<aside> 💡 Click on Duplicate to copy the site to your own notion workspace.

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With the templates and examples, we will focus on templates & examples that work for early-stage SaaS companies. This means the focus lies on clarity!

Don’t compare your website with big brand websites. They have such a strong brand and most visitors know about their product, so they can afford to be ‘unspecific’.

As an early-stage startup you should focus on clarity.

A good homepage should answer these 6 key questions for your visitors:

1. What is the product/service they offer?
2. What problem does it solve for me?
3. What can I do with the product?
4. Who is it for? Is this product for me?
5. What are the main benefits for me?
6. Can I trust the company?

So focus your copywriting on clarity!

70+ copywriting formulas and real examples

Hero section

Social proof section