๐Ÿ‘€ About me

Hi, I'm Alex from Munich, Germany ๐Ÿ‡ฉ๐Ÿ‡ช Co-Founder, Start-Up Mentor, and Commercial Specialist (Sales/Marketing/Business Development) with 10+ years in digital Start-Ups (SaaS and marketplaces).

๐Ÿ’ญ Why I've written this blog post

Quite frequently my friends, colleagues, mentees, and customers are asking me the same one question: 'What digital tools and software solutions do you highly recommend for running an online business, a digital start-up, or being a digital creator.' And most of the time I've recommended the same tools to them.

That's the reason why I have now summarized the best digital tools for launching and running your (software) start-up in one easy-to-read table.

Please be aware that the definition of 'best tools' is obviously my subjective opinion based on my experiences using them or implementing them for customers.

๐Ÿ“‚About the table

In the table below I've included tools for CRM, Marketing Automation, Website Builder, Domain Hosting, Project Management, To-Do-Lists, Social Media Management, Design, Online Course, Webinar, E-commerce, Scheduling, Automation, Outsourcing/Freelancer, Surveys, File Storage and Password Management. You can easily filter the table based on those categories.

For some of the categories, you will find more than one tool recommendation. This means that I can highly recommend all of them and you should decide based on your individual budget, specific feature requests, and personal preferences for different user experiences.

๐Ÿ” Highlighting my top 3 Tools

1 Password

1 Passwordย makes it easy to manage all your passwords in one secure place. I'm using 1Password privately and also at work. It's easy to share passwords within the company with other employees. With 1Password it's super easy to create and use passwords that are secure. And all your passwords are synced between all your devices - mobile App (iOS App & Android), Browser Extension, and Desktop App.


Calendlyย makes scheduling meetings hassle-free and eliminates back-and-forth emails to find a suitable date. Perfect for scheduling product demo meetings with potential customers (Sales Demo), job interviews with applicants, or just managing internal meetings. I personally also like their automation features like meeting reminder emails and auto-follow-up emails.


Canvaย lets you easily create nicely designed social media posts, business cards, flyers, youtube thumbnails, and more using professionally designed templates. For everyone who wants nice designs for their website and social media, I can highly recommend Canva. With Canva also non-designers can create beautiful designs (e.g. Instagram Posts or Youtube Thumbnails), and it is super easy to learn.

๐Ÿ‘‰ You need support?

If you need support implementing one of those tools or are looking for some startup mentoring, feel free to reach out to me on Linkedin.

In case I forgot an important tool, please drop me a message.